Keeping Your Fans Engaged

Fans are the life’s blood of your business and last week we spoke about how to turn your fans into Raving Fans. Click here to read more about that. This week we want to talk about how to keep those fans engaged.

We see it all the time. You got to an event. You wow people and really connect with them. They are excited to get to know you better, to follow what you are up to but that love and excitement they feel fizzles because you don’t have a way to keep them engaged.

So how do you keep them engaged? With marketing. But not just random marketing of the ideas you find interesting, marketing that directly speaks to your tribe. 

There are a million generic marketing strategies out there, and you can make money using some of them. But the truth is every community is different and no one, no matter what community of people it is, wants to be spoken to generically. We crave authenticity and real connection.  Your marketing has to do that and do it in a way that speaks your tribe’s language.

When you take the time to learn what your community responds to you will be speaking to the heart of what matters to them. When you give them a way to emotionally get engaged they’ll stick around.

Does your community prefer email more than FaceBook Lives? Would they rather you stick to business tips over personal shares? Where do they want to find you, Instagram or Twitter, Facebook or LinkedIn? If you go where they are and speak to them the way they speak about things that they want you will begin to turn your fans into raving fans.

Take the time to discover these things and then incorporate them into your marketing strategies consistently across all channels. We know you’ll get to a whole new level of engagement and that’s good for business!

Turning Fans into Raving Fans

Last week we introduced the concept of creating fans, why you need them, why you want them and the role they play in your business. To read more about that check out our blog here.

Ultimately the reason you want to create fans is so that you can create a community, or in our vernacular, a ‘Herd.’

‘Herds’ allow you to create a sustainable business that brings in consistent, predictable income, But Once you have a community in place, then you have the potential to make the kind of impact that you really want to make in the world. Communities propel movements.

But here’s something you should know.

There is a natural evolution to creating your own “Herd” and the next step is turning your fans into RAVING FANS.

How to turn fans into ‘raving fans:’

  •  Go the extra mile – Most of us expect good service. So good quality service is not enough to get you noticed anymore. You need to go further.
  • Do the things you didn’t have to do, things that get attention and have people fall in love with you. Things like checking in on someone outside of a scheduled call, sending a welcome gift or a handwritten note, creating extra support for people who may be falling behind in your programs. Think experiences that enrich the heart and soul as well as the brain..
  • Be kind. There’s a time to be direct and give ‘tough love,’ and there’s also a time to just show people kindness.
  • Be interested in people – not to the extent that it may benefit you, but interested in them just because you’re interested.

The final and most important aspect of creating raving fans is to meet people where they are. See, when you meet people where they are (we don’t mean physically), versus having them come to you, they get that you’re on their side.

This will earn their trust and loyalty. Once you have that, you’re set up to succeed.

If you want support in creating fans, building trust, or taking your business to another level fill out the form below to let us know. We’ll get in touch and schedule a call.

Transforming Prospects into Fans

We spent the last 4 weeks talking to you about Influence. How to develop it, How to leverage it, and more importantly How to use it to make an impact.

We believe so strongly in the power of influence that we even hosted a 10-day influence challenge and had hundreds of entrepreneurs participate. It was pretty inspiring to watch them all have so many breakthroughs.

Hopefully you’ve been implementing that training and seeing some of the results of what developing your influence can do for you and your business. One of those results you will start to notice is, you now have Fans.

Yes FANS. Now that you have proven yourself to be a person of influence the Fans are gonna follow.

And that’s great news because in order to have a thriving business you must have Fans.

Fans don’t just buy from you – they refer you, they share about you, they engage with you, they become YOUR community or tribe. And a tribe is an essential part of creating an impact.

So much so that many communities get branded with unique names:

  • Star Trek fans are called “Trekkies.”
  • Hunger Game Fans are called “Tributes.”
  • Lady Gaga has “Little Monsters.”
  • Justin Bieber has “Beliebers.”
  • Barry Manilow has “Fanilows.”
  • Stephen Colbert has “Colbert Nation.”
  • Lisa Sasevich has “Sassies.”
  • Suzanne Evans has “Hell Yeah Nation.”

At Red Elephant, we have our HERD.

So how do you create Fans?

#1: You have to get in front of them. You can’t create Fans if nobody knows you exist. You have to get out there and be seen.

#2: Once your get in front of them, you give them a ton of value!

We’ve been saying this for a long time. Even when we were coached not to – give them your best stuff. And it has to be information they can process and easily implement. If you can have your potential fans/clients produce results from something you gave them before ever opening their wallets, two things will happen.

  1. The people who really want to invest will see that value and invest with you.
  2. The people who aren’t ready to invest or were looking for free resources will become even bigger fans and potentially become marketing mouth-pieces for you.

Either way, you win, and so do they. 

#3: Keep giving them value and do it consistently. Don’t give them value once and then disappear. If your fans can count on little bits and chunks of value from you at consistent times, delivered to them in a consistent format, they’ll keep showing up for it.

Again, some of them will be ready to make the jump and start working with you.

Consistency yields trust so by becoming consistent, you’ll be building trust with those who aren’t ready.

About those who aren’t ready –  you’ll be serving them in ways they need to be served and making a difference in their businesses. They’ll remember that when they are ready, and at the very least, think well of you. 

Be sure to tune in next week’s when we’ll discuss how to convert Fans into RAVING FANS!!!

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