2018: Year in Review

We are in the last month of 2018 and what a year it’s been.

There were moments of connection, laughter and liberation. Equally, many things have saddened or even angered us. We’ve had to learn how to keep the business going despite much adversity and a lot of ‘life’ happening to us, but we’re better for it.

Here is our year in review…


We spent precious moments with our families despite health issues, tears, and uncertainty. Jibraan, our son, turned 8. Afrin’s dad fell ill while visiting us in Orlando and we almost lost him. Most of January was spent managing his care, and we needed to be present and there for him and manage what was going on in the business without worrying about what could happen in the future… Forging ahead with the business was tough with loved ones unwell, but we managed to push through.

Lesson: Be present. Don’t worry about what could happen.



February: Iman hit a milestone – turning 40. We laughed, cried and spent some quality time with family who flew down to Orlando to make it memorable. Iman always talks about his believe that men really come into their own once they hit 40 so this was a happy age for him to hit. He had planned a grand 40th birthday bash and in the end, with everything happening with Afrin’s dad, Iman’s brother and sister-in-law came in to help him celebrate.

Lesson: Nothing’s more important than family. 



Screw Networking as Usual, our signature networking event, was re-launched to a really great reception here in Orlando. The new members of the community help to revitalize our business after a few rough months. It was tough to step away from Afrin’s dad’s care to put on a work event, but we needed it, our community needed it and it was rewarding to re-engage.

Lesson: Sometimes, in order to be who you are for people, you need to step away.



Iman launched his new venture – supporting entrepreneurs selling from the back of the room at their live events. He helped Steve Olsher and Allyson Byrd sell at their events and helped closes hundreds of thousands of dollars of business. Afrin’s dad came back their home in Orlando. Afrin, despite her asthma, ran her first 5K.

Lesson: Step out – you won’t know what you can do until you try. 



We went back to our roots and planned an enormous wedding/anniversary party at Atlantis in the Bahamas. We did this for a friend, but it ended up being just the creative stimulus we needed and – Atlantis was amazing. It provided much needed relief for our team and it was great to be among friends after not seeing them since November.

Lesson: Depart from how you normally do once in a while and challenge yourself. 



Huge professional milestone for us – Red Elephant officially turned 7. Seven years in business left us feeling incredibly proud of ourselves but also very ready to launch what was next. We spend the next couple of months phasing out all of our current programs and developing all the new ones…

Lesson: Stay the course. Don’t quit. 



We produced a kick-ass event for our long-time clients, Kim Butler and Todd Langford in Park City, UT and helped them propel their movement forward. This was the 5th event we produced for them and by far, the most successful yet.

Lesson: Being part of a movement that matters really fulfills our stand. 



We got back in the event game after a long hiatus. Our signature 3-day event, Stand Out & Thrive brought hundreds of new entrepreneurs into our herd and launched all new programs for our clients – old and new. We’re revitalized about the business and moving upward…

Lesson: Don’t be afraid to innovate. 



Afrin hit a milestone – turning 40. We got to spend the time in NY with family and friends. Again, some bad news hit us as Iman’s father was diagnosed with bladder cancer. The cancer is late stage and Iman’s entire extended family is rallying around him to provide all the care and comfort he needs.

Lesson: Life is way too short and we have to savor all of it…



We launched 2 new programs, Soul-Driven Journey and Impact Tribe with over 60 new members in our tribe. For the first time in our business, the new programs are completely aligned with who we both are. Our new clients (and some returning ones) are exactly who we want to work with.

Lesson: Be who you are – it’s the best way to make a difference. 



Afrin successfully launched ‘Rebel Women Workshops,’ the most important and participated in mid-term elections took place, we celebrated 11 years of marriage, and launched our most successful Black Friday Sale ever. Our dads are still unwell but we’re finally learning how to navigate ALL OF IT.

Lesson: You can do it all. It may take some time to figure out – but it’s possible. 



Just this week, we hosted our final event of the year and it was a huge success. Several new clients – new movements to support and foster…

Lesson: Building a movement is hard work and completely worth it. 


“I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re doing something.”                                                                 

                                                                                             – Neil Gaiman

Keeping Your Fans Engaged

Fans are the life’s blood of your business and last week we spoke about how to turn your fans into Raving Fans. Click here to read more about that. This week we want to talk about how to keep those fans engaged.

We see it all the time. You got to an event. You wow people and really connect with them. They are excited to get to know you better, to follow what you are up to but that love and excitement they feel fizzles because you don’t have a way to keep them engaged.

So how do you keep them engaged? With marketing. But not just random marketing of the ideas you find interesting, marketing that directly speaks to your tribe. 

There are a million generic marketing strategies out there, and you can make money using some of them. But the truth is every community is different and no one, no matter what community of people it is, wants to be spoken to generically. We crave authenticity and real connection.  Your marketing has to do that and do it in a way that speaks your tribe’s language.

When you take the time to learn what your community responds to you will be speaking to the heart of what matters to them. When you give them a way to emotionally get engaged they’ll stick around.

Does your community prefer email more than FaceBook Lives? Would they rather you stick to business tips over personal shares? Where do they want to find you, Instagram or Twitter, Facebook or LinkedIn? If you go where they are and speak to them the way they speak about things that they want you will begin to turn your fans into raving fans.

Take the time to discover these things and then incorporate them into your marketing strategies consistently across all channels. We know you’ll get to a whole new level of engagement and that’s good for business!

Turning Fans into Raving Fans

Last week we introduced the concept of creating fans, why you need them, why you want them and the role they play in your business. To read more about that check out our blog here.

Ultimately the reason you want to create fans is so that you can create a community, or in our vernacular, a ‘Herd.’

‘Herds’ allow you to create a sustainable business that brings in consistent, predictable income, But Once you have a community in place, then you have the potential to make the kind of impact that you really want to make in the world. Communities propel movements.

But here’s something you should know.

There is a natural evolution to creating your own “Herd” and the next step is turning your fans into RAVING FANS.

How to turn fans into ‘raving fans:’

  •  Go the extra mile – Most of us expect good service. So good quality service is not enough to get you noticed anymore. You need to go further.
  • Do the things you didn’t have to do, things that get attention and have people fall in love with you. Things like checking in on someone outside of a scheduled call, sending a welcome gift or a handwritten note, creating extra support for people who may be falling behind in your programs. Think experiences that enrich the heart and soul as well as the brain..
  • Be kind. There’s a time to be direct and give ‘tough love,’ and there’s also a time to just show people kindness.
  • Be interested in people – not to the extent that it may benefit you, but interested in them just because you’re interested.

The final and most important aspect of creating raving fans is to meet people where they are. See, when you meet people where they are (we don’t mean physically), versus having them come to you, they get that you’re on their side.

This will earn their trust and loyalty. Once you have that, you’re set up to succeed.

If you want support in creating fans, building trust, or taking your business to another level fill out the form below to let us know. We’ll get in touch and schedule a call.

Transforming Prospects into Fans

We spent the last 4 weeks talking to you about Influence. How to develop it, How to leverage it, and more importantly How to use it to make an impact.

We believe so strongly in the power of influence that we even hosted a 10-day influence challenge and had hundreds of entrepreneurs participate. It was pretty inspiring to watch them all have so many breakthroughs.

Hopefully you’ve been implementing that training and seeing some of the results of what developing your influence can do for you and your business. One of those results you will start to notice is, you now have Fans.

Yes FANS. Now that you have proven yourself to be a person of influence the Fans are gonna follow.

And that’s great news because in order to have a thriving business you must have Fans.

Fans don’t just buy from you – they refer you, they share about you, they engage with you, they become YOUR community or tribe. And a tribe is an essential part of creating an impact.

So much so that many communities get branded with unique names:

  • Star Trek fans are called “Trekkies.”
  • Hunger Game Fans are called “Tributes.”
  • Lady Gaga has “Little Monsters.”
  • Justin Bieber has “Beliebers.”
  • Barry Manilow has “Fanilows.”
  • Stephen Colbert has “Colbert Nation.”
  • Lisa Sasevich has “Sassies.”
  • Suzanne Evans has “Hell Yeah Nation.”

At Red Elephant, we have our HERD.

So how do you create Fans?

#1: You have to get in front of them. You can’t create Fans if nobody knows you exist. You have to get out there and be seen.

#2: Once your get in front of them, you give them a ton of value!

We’ve been saying this for a long time. Even when we were coached not to – give them your best stuff. And it has to be information they can process and easily implement. If you can have your potential fans/clients produce results from something you gave them before ever opening their wallets, two things will happen.

  1. The people who really want to invest will see that value and invest with you.
  2. The people who aren’t ready to invest or were looking for free resources will become even bigger fans and potentially become marketing mouth-pieces for you.

Either way, you win, and so do they. 

#3: Keep giving them value and do it consistently. Don’t give them value once and then disappear. If your fans can count on little bits and chunks of value from you at consistent times, delivered to them in a consistent format, they’ll keep showing up for it.

Again, some of them will be ready to make the jump and start working with you.

Consistency yields trust so by becoming consistent, you’ll be building trust with those who aren’t ready.

About those who aren’t ready –  you’ll be serving them in ways they need to be served and making a difference in their businesses. They’ll remember that when they are ready, and at the very least, think well of you. 

Be sure to tune in next week’s when we’ll discuss how to convert Fans into RAVING FANS!!!

For more information or support with any of our content, please contact: [email protected]

The Importance of Influence

The Importance of Influence

For those of you who are fans of the hit HBO Show, Game of Thrones, you know just how important ‘INFLUENCE,’ or the ability to influence actually is.

Wars are fought and won, crowns are earned or taken, lives are spared or lost, all on the characters’ abilities to influence others.

This is why for the the last month, we’ve been talking to you about the importance of a ‘Stand.’

WITHOUT A STAND, YOU WON’T INFLUENCE ANYONE. Not in any meaningful or lasting way.

So hopefully by now, you’ve trued up your stand – if not, please review any of our blogs about the importance of a Stand and why you need one.

See, the characters in GOT not only have huge Stands that they’re willing to give their lives for, but they let their Stands inform all of their actions, which is what gives them access to so much power and fandom, and ultimately increases their ability to Influence others.

Translate that to your business.

If you stood for something with everything you could give it – what would that do for your fans? How much access would they have to what’s important to them? What would they want to learn from you? How much INFLUENCE would you wield?

How many people are not being served because you won’t Stand for what you know is your duty to Stand for? Who do you miss out on influencing and making a difference for as a result of?

Here are our two favorite characters from GOT, and without spoiling anything, we want to tell you why:
A Queen and a King in their own right, they Stand for what they believe in no matter what the cost. They risk everything so that what they Stand for gets realized.

Because their relentless about their Stands, their ability to Influence others isn’t something they need to work at or do or practice as many experts will teach you to do. Their ability to Influence is natural to who they are because they don’t need to politic or market any particular way outside of just staying true to who they are.

Because of that, there’s nothing others won’t do for them.

We’d love to hear from you – what are some actions you can take this week to increase your influence? Comment below.

For support, don’t hesitate to reach out to our team: [email protected].

Drawing a Line in the Sand

The game of being an entrepreneur   often finds us stuck between a rock and a hard place – one foot boldly through the door and the other still inside.

We invite you to stop living this way.

It’s our stand that all entrepreneurs are seen, heard and make a difference. (check out our blog post: What the Hell is a Stand and Why Should You Care? Head over there for an explanation). In order for you to make that difference, you need to be moving forward, every day.

We know that the first step for any entrepreneur is to draw a line in the sand, step over it, and don’t look back.

Back when John F Kennedy was young, he was challenged to climb over a wall. It was a big wall, and no one thought he could do it, not even him.

But he was determined.

The young JFK happened to be wearing his favorite hat that day, a hat that meant everything to him (we all had that shirt, shoes, or other thing we could never part with as a kid, right?).

So he threw that hat over the wall.

He knew he would do anything to get that hat back. That even though he couldn’t see a way to get over the wall now, if threw his hat, he would do anything to get it back. He would do the impossible.

That was his line in the sand. He didn’t look back, he just did what it took.

And he got that hat back.

That’s how you need to be with your business. Being an entrepreneur isn’t something you do casually. It isn’t part-time.

Being an entrepreneur is a lifestyle.

It’s a commitment.

It’s “playing full out” and giving 100%.” It’s drawing a line in the sand and never looking back.

It’s doing whatever it takes, regardless of how uncomfortable it may be.

When you decide to cross that line and commit to your stand, you’re saying that no matter what, you will make this entrepreneur-thing work. You’ll work the hours, you’ll make the sales calls, you’ll go to events, you’ll dedicate your life.

Behind that line in the sand you drew is the old you, the you that kind-of wanted to be an entrepreneur. That sort-of wanted everything to work out.

And it will get uncomfortable. You need to get comfortable getting uncomfortable to make your business work. To have your movement start and grow. To build your tribe. To be successful.

If you don’t draw that line in the sand, you may never make it. You may compromise. You may even quit.

So throw your hat over the wall and do whatever it takes to make it work. Just like the young JFK you’ll get the reward that comes with doing what it takes and in the case of the entrepreneur, a successful business.

What’s your line in the sand? What’s that moment for you when you decided to throw your hat over the wall? Comment below and inspire others!


Need support? Contact our team at [email protected].

What Gets In The Way of Your Stand…

If you don’t know how we define “Stand” at Red Elephant and why it’s critical to the success of your movement, business, and tribe, then you should first read our previous blog post, “What The Hell Is A Stand And Why You Should Care.”

If you’re reading this, you’re someone that cares about making a difference. You have goals. You have ambitions. There’s something in the world you want to change.

That’s what having a stand is all about.

But you’re human, you can’t be fired up all the time. You have setbacks. It’s natural.

Human beings are cyclical, we expand, and we contract. We’re always trying to expand, to grow, to improve, to make ourselves better.

When we’re in times of expansion, everything is great! We’re growing, and it’s positive.

When we’re in times of contraction, we tend to lose focus, and to contract much more than we grow when we’re in a state of expansion.

The thing to do is to identify when you’re contracting. The faster you can identify to yourself that you’re in a bad place or you’re not taking action, the sooner you can move past it and start growing again.

This is critical for your stand – every time you’re not taking positive action, your stand suffers (which means your business suffers too).

That’s why we came up with this list of 10 things you do that sabotage your stand. So you can identify that you’re in stand-sabotage, get clear, and get back to positive growth.

Explained Further:

  • You Get Lazy. Getting lazy is a trap we all fall into. Sometimes it’s healthy to be lazy so you can recharge (if that’s what recharges you). But mostly we get lazy and “forget” our responsibilities. We’re not saying you need to work 24 / 7, but we are saying that when you work, WORK. Don’t get distracted, don’t let others motivate you to lose focus. Laziness is a killer of being in your stand.
    Children get lazy in a bad way. They think, “This is hard, I don’t want to do it.” So they don’t do it.
    You are not a child – you’re an adult. And adults do what they have to. So do what you have to do to stay in your stand.
  • You Try To Look Good. Remember high school? Remember when looking good meant everything? Well, I have a secret for you – you’re not in high school anymore. Trying to look good will get you nowhere.
    If you want to start and lead a movement, you have to ignore the haters, and just like you have more access to a bigger megaphone than ever thanks to the internet, the haters have that access too. The people making the biggest difference in the world today don’t care about looking good or if they do, they bury it, get uncomfortable, and take the actions they know will further their stand. Because standing for making a positive difference in the world may not always be popular, but it’s necessary.
  • You Operate From Fear. Fear, scarcity, playing it safe – these kind of things will keep you down. They’ll keep you from taking the actions you need to take to impact the world in a positive way. It’s OK to have fear – being brave doesn’t mean you’re not afraid. Being brave means you acknowledge your fear and you take the actions you know you need to take regardless of that fear. Be brave, aan stay in your stand.
  • You Try To Be Liked / Loved. Just like trying to look good, this is a trap many people fall into. As a coach, a changemaker, an influencer, you probably have strong opinions. And those opinions may rub some people the wrong way.
    And that’s OK.You will make friends because of your business. But it’s more important to tell people what they need to hear, instead of what they want to hear. It’s better for people in your tribe to respect you instead of liking you – their respect of you will inspire them to take action.
  • You Listen To Nay-Sayers. There will always be people that tell you, “this will never work,” or, “this isn’t worth doing,” or event, “maybe you should just give up.”
    If you listen to these people, you’ll get nowhere in life. Ignore them, or turn them into fans by being a stand for them to see why you can’t stop and why it will work.
  • You Avoid Being Responsible. When you’re truly being in your stand, you will always own your actions. You will show up on time. You will be accountable for your schedule, for your fans, for your community.

    You will have integrity.And having integrity is everything. Having integrity and being responsible means you’ll do what you said you’d do, the way you said you’d do it, when you said you’d do it. So do it!
  • You Refuse To Do What It Takes. People operating completely in their stands will make sacrifices to do what it takes to accomplish their goals. That’s the attitude you need to have if you want your change to become a reality in the world. Sometimes, it’s a lot easier to not do what it takes. If you find yourself deciding not to take an action you know would you need to because it’s hard or you’re tired, recognize that you are not being in your stand. And take that action anyways.
  • You Are Not Willing To Be Judged. It’s important to ignore the nay-sayers – but you also need to be aware of what the people you trust are saying. And listen to them. We sometimes call this “being coachable.”
    If you’re willing to be coached and understand that criticism can be meant to help you, you’ll go much further. If you always think you’re right and you’re not open to people helping you, you may find the road to change very tough.
  • You Talk A Big Game But You Take No Action. Hey, we get it! It’s easy to talk about how great things will be when your stand is realized by everyone. It’s easy to talk about that event you’re going to hold. It’s easy to talk about the webinar you’re going to host. It’s easy to talk about the company you’re going to start.
    Results are results – measure yourself by your results, not your words. Take a few minutes and write down your goals from the last year and then write the results. Identify that some of the things you didn’t accomplish weren’t completed because you weren’t being completely in your stand. You may have talked about some of these things but in the end, you didn’t take the actions required to accomplish these things.

    And that’s OK! Just identify that you may not have been in your stand, and next time, take a stand.
  • You Organize Yourself To Stay Comfortable. This is the most important point. As human beings, we all love to be comfortable – in fact, most people would rather be comfortable than rich. Most people would rather be comfortable than talk to their kids about sex. Most people would rather be comfortable than host a big event. Most people would rather be comfortable than call people to enroll them in their stand.

    If you want your stand to come true in the world, you cannot be most people. You must get comfortable being uncomfortable. When you can identify that your comfort is getting in the way of your stand and you can take action to correct that, you will truly be making a difference.


If you need any assistance identifying when you’re sabotaging your stand, comment below, or shoot us a message at [email protected]!

What the hell is a STAND and why should you care?

When Afrin & I started Red Elephant, we wanted out of the corporate world. We wanted financial freedom and choice. We wanted control, and we saw entrepreneurship as the vehicle that could give us those things.

But that wasn’t the main reason we started Red Elephant.

If you’re like most entrepreneurs, you didn’t start your business just to make money. You started your business (or you plan to start your business) because you have a vision of how you want the world to be.

You started your business because you know there is a difference that you can make in the world, and your business is the catalyst that will ignite that change.

And your unique reason, whatever it is, will also drive the success of your business.

We call that reason your “Stand.”

What does “stand” mean?

It’s the thing, person, or cause that you stand for. It’s that situation in the world you see over and over again that pisses you off or moves you in some way and you are on a mission to change.

Your stand is the one thing on Earth that you can no longer do nothing about. It’s something you dedicate your life to. It’s what makes you do what you do and be who you are.

And it’s the most important ingredient in the recipe for a thriving business.

Let us tell you why.

Successful businesses aren’t successful because they have good marketing, great customer service, or a solid sales team. Successful businesses are successful because they know how to create a movement. Movements create raving fans. Raving fans turn into leads. Leads turn into clients.

Would you rather have a client roster full of people that sort-of believe in what you do, or a group of clients that are excited about what you’re creating and can’t wait to share it with their friends?

If that’s why you started your business, don’t you think you should be connected to that reason? To that purpose? To that mission?

Wouldn’t you be more authentic and genuine if you started every business conversation connecting to the reasons you started your business, and not just thinking about the next sale or the next big opportunity to make money?

And if you were more genuine, wouldn’t that turn into raving fans?

It would – and raving fans turn into clients. The best kind of clients.

That’s why you should care about your stand, and why you should connect to it.

Here are those three questions we want you asking yourself again

  • Who do you want to impact?
  • How do you want to impact them?
  • Why do you want to do this?

Tell us your stand please! Comment below!

Want help figuring out your stand? Reach out to our team for help! Contact us at [email protected].

3 Tips to Grow Your Tribe and Get More Clients

We get a lot of questions from people about how to build a full roster of dedicated clients – so we wanted to offer some tips.

We all want clients. As business owners, clients are the ultimate goal.

Finding clients starts with building a tribe of raving fans.

When you have a community that’s unique to you, looks to you as the expert, and wants to spend more time with you, you’ll never have to go very far to find new clients. They’ll be right there – inside of your tribe.

Here’s some tips for finding and developing raving fans:


1.) Be seen – consistently

In order to actually build a community… you need to get out and be seen! Go to networking events, seminars, conferences, retreats – any place you can be seen – and use these events to people to add to your tribe (you can use online strategies like Facebook Live, email marketing, and webinars to stay in front of your audience and nurture them when you’re not in person with them!)

 Most important tip – Show up! Consistently showing up at events in your industry and in the online space will build trust, and trust is a key element to building your tribe.


2.) Provide value

It’s your job to push the conversation forward in a positive, inspiring way which provided people with actionable value.

Value is not defined by just leaving them feeling good or inspired. You want to give them the type of value that leaves them in action and able to produce a result, even if that’s a small one.

 You’ve heard over and over again – “give ‘em a taste and make sure they pay you for the best stuff.” We think this is total bogus. We say, “Give them your best stuff and make a huge difference while they’re there with you.” In an abundance mindset, there will be plenty of business to follow.


3.) Always have a call to action… and follow up, follow up, and follow up some more

 This last tip is crucial.

AND it’s where most people fall down. Don’t be like most people.

It’s important to drive people to a goal using a call to action (“come see me at the break and I’ll offer you a free strategy session!” or “head to my website to get my free tip sheet!”), and even more important to follow-up with them to make sure they achieve that goal and go further.

Make friends with your phone. Email and text follow up are great and necessary, but in this age of people doing more and more business on the internet than ever before, it’s imperative to connect with people live. They will reward you for it.


We hope this helped you!

If you have any questions about building your tribe, send us an email at [email protected], or comment below!

Announcing an Important Addition to The Red Elephant Team!

During Speak to Impact Live, the 3-day event we hosted in Orlando in March of 2017, we made a pretty big announcement that’s going to change things around Red Elephant in some really exciting ways.

 If you missed the event, don’t worry! We are hosting Speak To Impact Live again on June 21st to the 23rd in sunny Las Vegas! Click here to learn all about that.

 But that’s not why we are publishing this!

 If you missed the announcement in Orlando, we want to formally introduce you to our new Vice-President, Gary Montalvo!!! (Cue confetti!)

If you’ve spent any time around Red Elephant in the last couple of years, chances are you are no stranger to Gary.

In addition to growing his own business (Latitude Coaching) to multiple six-figures in just 24 months, he’s also been the Director of Coaching for Red Elephant, playing a key role in the delivery of our Speaker Mastermind programs by training our coaches, our team and our clients.

 {Meet the rest of the Red Elephant Team!}

By bringing Gary on-board full-time we are ensuring that our clients get the Leadership training they need to give them a cutting edge in an ever-changing marketplace.

 This will also allow us to expand the services Red Elephant currently offers to new markets and in new innovative ways. Gary has been here a short time and already we can feel the up-level that he’s bringing to the team.

Have we mentioned we are EXCITED!!

Gary was one of our first clients and has participated in all of our mastermind programs (Flight Club, Business Class, The Edge and The Edge Elite) as well as executed successful 1-day and 3-day events.

His role as VP may be new, but this has been his home for many years…. We are thrilled to make it official.

Welcome Home, Gary!
Now get to work!