2018: Year in Review

We are in the last month of 2018 and what a year it’s been.

There were moments of connection, laughter and liberation. Equally, many things have saddened or even angered us. We’ve had to learn how to keep the business going despite much adversity and a lot of ‘life’ happening to us, but we’re better for it.

Here is our year in review…


We spent precious moments with our families despite health issues, tears, and uncertainty. Jibraan, our son, turned 8. Afrin’s dad fell ill while visiting us in Orlando and we almost lost him. Most of January was spent managing his care, and we needed to be present and there for him and manage what was going on in the business without worrying about what could happen in the future… Forging ahead with the business was tough with loved ones unwell, but we managed to push through.

Lesson: Be present. Don’t worry about what could happen.



February: Iman hit a milestone – turning 40. We laughed, cried and spent some quality time with family who flew down to Orlando to make it memorable. Iman always talks about his believe that men really come into their own once they hit 40 so this was a happy age for him to hit. He had planned a grand 40th birthday bash and in the end, with everything happening with Afrin’s dad, Iman’s brother and sister-in-law came in to help him celebrate.

Lesson: Nothing’s more important than family. 



Screw Networking as Usual, our signature networking event, was re-launched to a really great reception here in Orlando. The new members of the community help to revitalize our business after a few rough months. It was tough to step away from Afrin’s dad’s care to put on a work event, but we needed it, our community needed it and it was rewarding to re-engage.

Lesson: Sometimes, in order to be who you are for people, you need to step away.



Iman launched his new venture – supporting entrepreneurs selling from the back of the room at their live events. He helped Steve Olsher and Allyson Byrd sell at their events and helped closes hundreds of thousands of dollars of business. Afrin’s dad came back their home in Orlando. Afrin, despite her asthma, ran her first 5K.

Lesson: Step out – you won’t know what you can do until you try. 



We went back to our roots and planned an enormous wedding/anniversary party at Atlantis in the Bahamas. We did this for a friend, but it ended up being just the creative stimulus we needed and – Atlantis was amazing. It provided much needed relief for our team and it was great to be among friends after not seeing them since November.

Lesson: Depart from how you normally do once in a while and challenge yourself. 



Huge professional milestone for us – Red Elephant officially turned 7. Seven years in business left us feeling incredibly proud of ourselves but also very ready to launch what was next. We spend the next couple of months phasing out all of our current programs and developing all the new ones…

Lesson: Stay the course. Don’t quit. 



We produced a kick-ass event for our long-time clients, Kim Butler and Todd Langford in Park City, UT and helped them propel their movement forward. This was the 5th event we produced for them and by far, the most successful yet.

Lesson: Being part of a movement that matters really fulfills our stand. 



We got back in the event game after a long hiatus. Our signature 3-day event, Stand Out & Thrive brought hundreds of new entrepreneurs into our herd and launched all new programs for our clients – old and new. We’re revitalized about the business and moving upward…

Lesson: Don’t be afraid to innovate. 



Afrin hit a milestone – turning 40. We got to spend the time in NY with family and friends. Again, some bad news hit us as Iman’s father was diagnosed with bladder cancer. The cancer is late stage and Iman’s entire extended family is rallying around him to provide all the care and comfort he needs.

Lesson: Life is way too short and we have to savor all of it…



We launched 2 new programs, Soul-Driven Journey and Impact Tribe with over 60 new members in our tribe. For the first time in our business, the new programs are completely aligned with who we both are. Our new clients (and some returning ones) are exactly who we want to work with.

Lesson: Be who you are – it’s the best way to make a difference. 



Afrin successfully launched ‘Rebel Women Workshops,’ the most important and participated in mid-term elections took place, we celebrated 11 years of marriage, and launched our most successful Black Friday Sale ever. Our dads are still unwell but we’re finally learning how to navigate ALL OF IT.

Lesson: You can do it all. It may take some time to figure out – but it’s possible. 



Just this week, we hosted our final event of the year and it was a huge success. Several new clients – new movements to support and foster…

Lesson: Building a movement is hard work and completely worth it. 


“I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re doing something.”                                                                 

                                                                                             – Neil Gaiman

Keeping Your Fans Engaged

Fans are the life’s blood of your business and last week we spoke about how to turn your fans into Raving Fans. Click here to read more about that. This week we want to talk about how to keep those fans engaged.

We see it all the time. You got to an event. You wow people and really connect with them. They are excited to get to know you better, to follow what you are up to but that love and excitement they feel fizzles because you don’t have a way to keep them engaged.

So how do you keep them engaged? With marketing. But not just random marketing of the ideas you find interesting, marketing that directly speaks to your tribe. 

There are a million generic marketing strategies out there, and you can make money using some of them. But the truth is every community is different and no one, no matter what community of people it is, wants to be spoken to generically. We crave authenticity and real connection.  Your marketing has to do that and do it in a way that speaks your tribe’s language.

When you take the time to learn what your community responds to you will be speaking to the heart of what matters to them. When you give them a way to emotionally get engaged they’ll stick around.

Does your community prefer email more than FaceBook Lives? Would they rather you stick to business tips over personal shares? Where do they want to find you, Instagram or Twitter, Facebook or LinkedIn? If you go where they are and speak to them the way they speak about things that they want you will begin to turn your fans into raving fans.

Take the time to discover these things and then incorporate them into your marketing strategies consistently across all channels. We know you’ll get to a whole new level of engagement and that’s good for business!

Turning Fans into Raving Fans

Last week we introduced the concept of creating fans, why you need them, why you want them and the role they play in your business. To read more about that check out our blog here.

Ultimately the reason you want to create fans is so that you can create a community, or in our vernacular, a ‘Herd.’

‘Herds’ allow you to create a sustainable business that brings in consistent, predictable income, But Once you have a community in place, then you have the potential to make the kind of impact that you really want to make in the world. Communities propel movements.

But here’s something you should know.

There is a natural evolution to creating your own “Herd” and the next step is turning your fans into RAVING FANS.

How to turn fans into ‘raving fans:’

  •  Go the extra mile – Most of us expect good service. So good quality service is not enough to get you noticed anymore. You need to go further.
  • Do the things you didn’t have to do, things that get attention and have people fall in love with you. Things like checking in on someone outside of a scheduled call, sending a welcome gift or a handwritten note, creating extra support for people who may be falling behind in your programs. Think experiences that enrich the heart and soul as well as the brain..
  • Be kind. There’s a time to be direct and give ‘tough love,’ and there’s also a time to just show people kindness.
  • Be interested in people – not to the extent that it may benefit you, but interested in them just because you’re interested.

The final and most important aspect of creating raving fans is to meet people where they are. See, when you meet people where they are (we don’t mean physically), versus having them come to you, they get that you’re on their side.

This will earn their trust and loyalty. Once you have that, you’re set up to succeed.

If you want support in creating fans, building trust, or taking your business to another level fill out the form below to let us know. We’ll get in touch and schedule a call.

Transforming Prospects into Fans

We spent the last 4 weeks talking to you about Influence. How to develop it, How to leverage it, and more importantly How to use it to make an impact.

We believe so strongly in the power of influence that we even hosted a 10-day influence challenge and had hundreds of entrepreneurs participate. It was pretty inspiring to watch them all have so many breakthroughs.

Hopefully you’ve been implementing that training and seeing some of the results of what developing your influence can do for you and your business. One of those results you will start to notice is, you now have Fans.

Yes FANS. Now that you have proven yourself to be a person of influence the Fans are gonna follow.

And that’s great news because in order to have a thriving business you must have Fans.

Fans don’t just buy from you – they refer you, they share about you, they engage with you, they become YOUR community or tribe. And a tribe is an essential part of creating an impact.

So much so that many communities get branded with unique names:

  • Star Trek fans are called “Trekkies.”
  • Hunger Game Fans are called “Tributes.”
  • Lady Gaga has “Little Monsters.”
  • Justin Bieber has “Beliebers.”
  • Barry Manilow has “Fanilows.”
  • Stephen Colbert has “Colbert Nation.”
  • Lisa Sasevich has “Sassies.”
  • Suzanne Evans has “Hell Yeah Nation.”

At Red Elephant, we have our HERD.

So how do you create Fans?

#1: You have to get in front of them. You can’t create Fans if nobody knows you exist. You have to get out there and be seen.

#2: Once your get in front of them, you give them a ton of value!

We’ve been saying this for a long time. Even when we were coached not to – give them your best stuff. And it has to be information they can process and easily implement. If you can have your potential fans/clients produce results from something you gave them before ever opening their wallets, two things will happen.

  1. The people who really want to invest will see that value and invest with you.
  2. The people who aren’t ready to invest or were looking for free resources will become even bigger fans and potentially become marketing mouth-pieces for you.

Either way, you win, and so do they. 

#3: Keep giving them value and do it consistently. Don’t give them value once and then disappear. If your fans can count on little bits and chunks of value from you at consistent times, delivered to them in a consistent format, they’ll keep showing up for it.

Again, some of them will be ready to make the jump and start working with you.

Consistency yields trust so by becoming consistent, you’ll be building trust with those who aren’t ready.

About those who aren’t ready –  you’ll be serving them in ways they need to be served and making a difference in their businesses. They’ll remember that when they are ready, and at the very least, think well of you. 

Be sure to tune in next week’s when we’ll discuss how to convert Fans into RAVING FANS!!!

For more information or support with any of our content, please contact: [email protected]

The Importance of Influence

The Importance of Influence

For those of you who are fans of the hit HBO Show, Game of Thrones, you know just how important ‘INFLUENCE,’ or the ability to influence actually is.

Wars are fought and won, crowns are earned or taken, lives are spared or lost, all on the characters’ abilities to influence others.

This is why for the the last month, we’ve been talking to you about the importance of a ‘Stand.’

WITHOUT A STAND, YOU WON’T INFLUENCE ANYONE. Not in any meaningful or lasting way.

So hopefully by now, you’ve trued up your stand – if not, please review any of our blogs about the importance of a Stand and why you need one.

See, the characters in GOT not only have huge Stands that they’re willing to give their lives for, but they let their Stands inform all of their actions, which is what gives them access to so much power and fandom, and ultimately increases their ability to Influence others.

Translate that to your business.

If you stood for something with everything you could give it – what would that do for your fans? How much access would they have to what’s important to them? What would they want to learn from you? How much INFLUENCE would you wield?

How many people are not being served because you won’t Stand for what you know is your duty to Stand for? Who do you miss out on influencing and making a difference for as a result of?

Here are our two favorite characters from GOT, and without spoiling anything, we want to tell you why:
A Queen and a King in their own right, they Stand for what they believe in no matter what the cost. They risk everything so that what they Stand for gets realized.

Because their relentless about their Stands, their ability to Influence others isn’t something they need to work at or do or practice as many experts will teach you to do. Their ability to Influence is natural to who they are because they don’t need to politic or market any particular way outside of just staying true to who they are.

Because of that, there’s nothing others won’t do for them.

We’d love to hear from you – what are some actions you can take this week to increase your influence? Comment below.

For support, don’t hesitate to reach out to our team: [email protected].

Drawing a Line in the Sand

The game of being an entrepreneur   often finds us stuck between a rock and a hard place – one foot boldly through the door and the other still inside.

We invite you to stop living this way.

It’s our stand that all entrepreneurs are seen, heard and make a difference. (check out our blog post: What the Hell is a Stand and Why Should You Care? Head over there for an explanation). In order for you to make that difference, you need to be moving forward, every day.

We know that the first step for any entrepreneur is to draw a line in the sand, step over it, and don’t look back.

Back when John F Kennedy was young, he was challenged to climb over a wall. It was a big wall, and no one thought he could do it, not even him.

But he was determined.

The young JFK happened to be wearing his favorite hat that day, a hat that meant everything to him (we all had that shirt, shoes, or other thing we could never part with as a kid, right?).

So he threw that hat over the wall.

He knew he would do anything to get that hat back. That even though he couldn’t see a way to get over the wall now, if threw his hat, he would do anything to get it back. He would do the impossible.

That was his line in the sand. He didn’t look back, he just did what it took.

And he got that hat back.

That’s how you need to be with your business. Being an entrepreneur isn’t something you do casually. It isn’t part-time.

Being an entrepreneur is a lifestyle.

It’s a commitment.

It’s “playing full out” and giving 100%.” It’s drawing a line in the sand and never looking back.

It’s doing whatever it takes, regardless of how uncomfortable it may be.

When you decide to cross that line and commit to your stand, you’re saying that no matter what, you will make this entrepreneur-thing work. You’ll work the hours, you’ll make the sales calls, you’ll go to events, you’ll dedicate your life.

Behind that line in the sand you drew is the old you, the you that kind-of wanted to be an entrepreneur. That sort-of wanted everything to work out.

And it will get uncomfortable. You need to get comfortable getting uncomfortable to make your business work. To have your movement start and grow. To build your tribe. To be successful.

If you don’t draw that line in the sand, you may never make it. You may compromise. You may even quit.

So throw your hat over the wall and do whatever it takes to make it work. Just like the young JFK you’ll get the reward that comes with doing what it takes and in the case of the entrepreneur, a successful business.

What’s your line in the sand? What’s that moment for you when you decided to throw your hat over the wall? Comment below and inspire others!


Need support? Contact our team at [email protected].

What the hell is a STAND and why should you care?

When Afrin & I started Red Elephant, we wanted out of the corporate world. We wanted financial freedom and choice. We wanted control, and we saw entrepreneurship as the vehicle that could give us those things.

But that wasn’t the main reason we started Red Elephant.

If you’re like most entrepreneurs, you didn’t start your business just to make money. You started your business (or you plan to start your business) because you have a vision of how you want the world to be.

You started your business because you know there is a difference that you can make in the world, and your business is the catalyst that will ignite that change.

And your unique reason, whatever it is, will also drive the success of your business.

We call that reason your “Stand.”

What does “stand” mean?

It’s the thing, person, or cause that you stand for. It’s that situation in the world you see over and over again that pisses you off or moves you in some way and you are on a mission to change.

Your stand is the one thing on Earth that you can no longer do nothing about. It’s something you dedicate your life to. It’s what makes you do what you do and be who you are.

And it’s the most important ingredient in the recipe for a thriving business.

Let us tell you why.

Successful businesses aren’t successful because they have good marketing, great customer service, or a solid sales team. Successful businesses are successful because they know how to create a movement. Movements create raving fans. Raving fans turn into leads. Leads turn into clients.

Would you rather have a client roster full of people that sort-of believe in what you do, or a group of clients that are excited about what you’re creating and can’t wait to share it with their friends?

If that’s why you started your business, don’t you think you should be connected to that reason? To that purpose? To that mission?

Wouldn’t you be more authentic and genuine if you started every business conversation connecting to the reasons you started your business, and not just thinking about the next sale or the next big opportunity to make money?

And if you were more genuine, wouldn’t that turn into raving fans?

It would – and raving fans turn into clients. The best kind of clients.

That’s why you should care about your stand, and why you should connect to it.

Here are those three questions we want you asking yourself again

  • Who do you want to impact?
  • How do you want to impact them?
  • Why do you want to do this?

Tell us your stand please! Comment below!

Want help figuring out your stand? Reach out to our team for help! Contact us at [email protected].

3 Tips to Grow Your Tribe and Get More Clients

We get a lot of questions from people about how to build a full roster of dedicated clients – so we wanted to offer some tips.

We all want clients. As business owners, clients are the ultimate goal.

Finding clients starts with building a tribe of raving fans.

When you have a community that’s unique to you, looks to you as the expert, and wants to spend more time with you, you’ll never have to go very far to find new clients. They’ll be right there – inside of your tribe.

Here’s some tips for finding and developing raving fans:


1.) Be seen – consistently

In order to actually build a community… you need to get out and be seen! Go to networking events, seminars, conferences, retreats – any place you can be seen – and use these events to people to add to your tribe (you can use online strategies like Facebook Live, email marketing, and webinars to stay in front of your audience and nurture them when you’re not in person with them!)

 Most important tip – Show up! Consistently showing up at events in your industry and in the online space will build trust, and trust is a key element to building your tribe.


2.) Provide value

It’s your job to push the conversation forward in a positive, inspiring way which provided people with actionable value.

Value is not defined by just leaving them feeling good or inspired. You want to give them the type of value that leaves them in action and able to produce a result, even if that’s a small one.

 You’ve heard over and over again – “give ‘em a taste and make sure they pay you for the best stuff.” We think this is total bogus. We say, “Give them your best stuff and make a huge difference while they’re there with you.” In an abundance mindset, there will be plenty of business to follow.


3.) Always have a call to action… and follow up, follow up, and follow up some more

 This last tip is crucial.

AND it’s where most people fall down. Don’t be like most people.

It’s important to drive people to a goal using a call to action (“come see me at the break and I’ll offer you a free strategy session!” or “head to my website to get my free tip sheet!”), and even more important to follow-up with them to make sure they achieve that goal and go further.

Make friends with your phone. Email and text follow up are great and necessary, but in this age of people doing more and more business on the internet than ever before, it’s imperative to connect with people live. They will reward you for it.


We hope this helped you!

If you have any questions about building your tribe, send us an email at [email protected], or comment below!

Making The Right Offer to The Right Room

Speaking is all about opportunity

And opportunity requires a unique understanding of your audience.

In some rooms, you may want to invite participants to work with you because what they require is real-time results . In other rooms, you may be looking to have the participants join your email list. Sometimes (rarely), making an offer may not be appropriate at all. This article is all about determining what kind of offer is appropriate for each type of room.

First let’s distinguish between different types of offers you can make to an audience. Check out this list below:

  • Free Offer: A free offer is an opportunity to provide value in return for information. It requires no monetary exchange between the speaker and the audience member. There is an exchange, however – the audience member will provide their contact information in return.
  • Low-Ticket Offer: A low-ticket offer is an offer priced between $1 and $500 during your talk or as soon as you finish your talk. It is almost always paid in full when you take the credit card. It should be easy for those in the audience to purchase (in other words, it shouldn’t break the bank).
  • Mid-Range Offer: A mid-range offer is an offer priced between $500 and $5,000. It’s not as simple to purchase as a low-ticket offer, but the value of it is made clear enough during the talk for the price point to not work as an obstacle to purchasing.
  • High-Ticket Offer: A large paid offer is priced at $5,000 and above. This is of course the widest range of the ones we’re distinguishing. We’ve seen offers from the stage between $50,000 and $120,000 – it all depends on the room.

Some basic etiquette tips…

Is it your stage or are you a guest?

  • You need to know the rules of other people’s stages and play by them.
  • You need to establish rules for your own stage that you should expect others to play by.

How much time do you have?

  • Don’t take time that hasn’t been given to you and/or that you haven’t paid for.
  • By now, you know speaking is the fastest way to grow a business. You want to work inside the parameters of any opportunity so you both honor the event host and are asked back or onto others’ stages.

Again, speaking is all about opportunity, and you have to work that opportunity appropriately.

It requires listening and paying attention to the room. You have to discover what the room wants and be prepared to pivot on a dime. The people who do this most successfully are the ones who are most prepared, and it’s one of those mountains you climb that has no top.

Meaning, you can always learn and do better when it comes to speaking.

Tune in to a future blog to get more tips on speaking etiquette.

Have you ever made an offer at a speaking gig? Interested in making offers? Post your stories and questions below!

Network Like an Elephant

Work The Room like a Red Elephant

Attending live events has been (and is) the single most effective way to BE SEEN.

We’ve been to everything from happy hours to seminars to 3-Day Conferences and each time, we use the following guidelines to work the room.  

Networking tips to take with you to any event:


1. Make goal setting a habit   Set aside a moment to create goals for any networking event that you attend, it’ll take at most 5 minutes. Create a system to record it.  Hold yourself accountable to your goals. We use our journal. For example, attending our latest event, we set a goal “to meet 6 people who would be interested in a follow-up”. In the journal, I drew 6 circles.  Every time we met someone who said ‘yes’ to a follow up call, I filled a circle. 


2. Make other people successful   Real networking is about sharing your knowledge, time and energy in a continual effort to provide value to others.  In return, you will find that what happens is that your business and brand builds its credibility and visibility which leads to more referrals (and clients!)


3. Find out what they need   Find a way to provide resources to those projects that are most important to them.  Ask, “What type of clients are your ideal clients?” “What do you need right now in your business?” You will have found a way to become part of their success and they will want to contribute to yours.


4.Create a rating system   After coming home, are you just ‘lumping’ all the cards together in one pile?  Create a rating system!  For example: 1- A “1″ is for potential clients. 2- A “2″ is for potential partners,  resources, affiliates. 3- A “3″ is for people you’ve met but don’t necessarily fall into either category. NOTE! Everyone is a potential referral source for you.  Do not discount this pile because you’re not seeing how they can help you now.  They may provide a great opportunity in the future. 


5. Follow-up is ‘key’   Someone doesn’t get back to you? Prompt them again. So many connections turn cold because of no follow-up with them after the initial email. We followed-up with someone after not hearing back after 4 weeks.  The next follow-up turned into a contract!


The real take-home here is that networking is a great way to be seen, and you need to go into it with a plan.

Looking for a networking event to attend in New York City? Join us on September 20th as Red Elephant hosts Screw Networking As Usual! Click here for more details.

What are your unique networking tips? How do you stand out in a crowd? Comment below with your strategies and tips to making every connection count!