Work The Room like a Red Elephant
Attending live events has been (and is) the single most effective way to BE SEEN.
We’ve been to everything from happy hours to seminars to 3-Day Conferences and each time, we use the following guidelines to work the room.
Networking tips to take with you to any event:
1. Make goal setting a habit Set aside a moment to create goals for any networking event that you attend, it’ll take at most 5 minutes. Create a system to record it. Hold yourself accountable to your goals. We use our journal. For example, attending our latest event, we set a goal “to meet 6 people who would be interested in a follow-up”. In the journal, I drew 6 circles. Every time we met someone who said ‘yes’ to a follow up call, I filled a circle.
2. Make other people successful Real networking is about sharing your knowledge, time and energy in a continual effort to provide value to others. In return, you will find that what happens is that your business and brand builds its credibility and visibility which leads to more referrals (and clients!)
3. Find out what they need Find a way to provide resources to those projects that are most important to them. Ask, “What type of clients are your ideal clients?” “What do you need right now in your business?” You will have found a way to become part of their success and they will want to contribute to yours.
4.Create a rating system After coming home, are you just ‘lumping’ all the cards together in one pile? Create a rating system! For example: 1- A “1″ is for potential clients. 2- A “2″ is for potential partners, resources, affiliates. 3- A “3″ is for people you’ve met but don’t necessarily fall into either category. NOTE! Everyone is a potential referral source for you. Do not discount this pile because you’re not seeing how they can help you now. They may provide a great opportunity in the future.
5. Follow-up is ‘key’ Someone doesn’t get back to you? Prompt them again. So many connections turn cold because of no follow-up with them after the initial email. We followed-up with someone after not hearing back after 4 weeks. The next follow-up turned into a contract!
The real take-home here is that networking is a great way to be seen, and you need to go into it with a plan.
Looking for a networking event to attend in New York City? Join us on September 20th as Red Elephant hosts Screw Networking As Usual! Click here for more details.
What are your unique networking tips? How do you stand out in a crowd? Comment below with your strategies and tips to making every connection count!